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Post by Admin on Sept 11, 2018 1:59:30 GMT
Post Options Post by Admin on Sep 7, 2018 at 10:18pm www.cbr.com/mattel-launches-film-division/Mattel Launches Film Division Headed By Dallas Buyers Club Producer Mattel has launched Mattel Films, a new division dedicated to making features based on the toymaker’s properties. Robbie Brenner, the producer of Dallas Buyers Club and the Sundance award-winning Burden, will lead the new banner as executive producer, under Mattel Chairman and CEO Ynon Kreiz. “Mattel is home to one of the world’s greatest portfolios of beloved franchises, and the creation of Mattel Films will allow us to unlock significant value across our IP,” Kreiz said in a statement. “Robbie is a gifted storyteller and a highly respected filmmaker with deep relationships in entertainment. She is the perfect leader to bring our celebrated brands to life.” Brenner was nominated for an Academy Award in 2014 for Dallas Buyers Club, and this year’s Burden was a Sundance Film Festival audience award winner. She was previously president of production at Relativity Media, and a senior vice president at both 20th Century Fox and Miramax. Mattel is home to the Barbie, He-Man and the Masters of the Universe, Hot Wheels, Max Steel and Monster High franchises. The company had been developing Barbie and Masters of the Universe films at Sony, with the latter stalled indefinitely and Barbie pushed to 2020. There’s no word on whether the status of those projects will be affected by the new Mattel Films division.
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Post by Admin on Sept 11, 2018 2:04:58 GMT
www.newsarama.com/41731-mattel-launches-film-studio.htmlMATTEL Launches Film Studio for HE-MAN, BARBIE, Other Movies Toymaker Mattel will launch a film division named Mattel Films, which will focus on developing movies based on their various toylines - which include Masters of the Universe, Hot Wheels, Barbie, Thundercats, and more. “Mattel is home to one of the world’s greatest portfolios of beloved franchises, and the creation of Mattel Films will allow us to unlock significant value across our IP,” said Mattel Chairman and CEO Ynon Kreiz in a statement (via Deadline). “Robbie is a gifted storyteller and a highly respected filmmaker with deep relationships in entertainment. She is the perfect leader to bring our celebrated brands to life.” Mattel Films will be headed by producer Robbie Brenner, who was nominated for an Oscar for the film Dallas Buyer's Club. “Generations of children around the world have grown up with deep emotional connections to Mattel’s brands and characters,” said Brenner. “There are so many stories to be told and so many imaginations to be captured by these iconic brands, and I look forward to working with Ynon and his team to do so.” This matches a similar effort by toymaker Hasbro, which has run Hasbro Studios since 2009. The specific projects planned for Mattel Films were not reported.
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